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Review of the vineyard data quantification society and the european association of wine economist

Fragments of the future. Youngsters, new ethics and consumer behaviour

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Year: 2009
Authors: Mario Morcellini (Faculty of Communication Sciences, University of Rome; "La Sapienza")
Abstract:

The new dynamics of the food and wine industry needs reconsideration in the light of the consumer behaviour of younger generations. This perspective poses a signi cant, cultural challenge, especially because of its cross-disciplinary nature: youngsters, wine, and the interaction between the two, demand that the technical, scienti c, humanistic and communication areas of knowledge be linked to each other.

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Published in Review Enometrica, March 2009
File: File editorial-morcellini.pdf (109.0 kB)
Keywords: Consumer | consumer behaviour